GENERA

About US

PT GENERA CIPTA SOLUSI

Our Story

Crop Science Market Navigator

The Crop Science Industry is a multidisciplinary field focused on the research, development, and crop management of plants to improve crop yield, quality, and sustainability through pest control, soil management, and new technologies. It encompasses everything from Crop Protection, Crop Improvement, Weed Science, Plant Pathology & Entomology, Soil Science, and Biologicals.

8 Core Sectors

Focused expertise in

modern agricultural science

Regional Expertise

Indonesia & ASEAN market

navigation specialists

One Stop Service

Research, regulatory, strategy

and commercialization support

Vission Company

We will help you to understand the crop/agriculture business landscape and guide you to win. We don’t just register your business; we build your blueprint. From hyper-local market surveys to precision product launches, we handle the complexity so you can focus on the growth.

Our Process

Steps to Grow Your Agricultural Market Presence

Guide through Data

Transforming data into actionable insights through:

  • Pest & Disease Heat Maps
  • Geographic Prioritization
  • Market Segmentation

Efficacy, Regulatory Technology

Legal and Technical Validation. Dossier ensure meeting the specific requirements Efficacy & Safety Testing: efficacy, toxicology & enviro

New Product Intro.

Our service designed to ensure your innovation does not just land but also design to shorten time-to-profit & team capability

End-User Insight.

Ensure the positioning right at the first time against farmer psychology & behavior before full scale roll out

Retail Market Velocity.

To capture whether your signature product moving faster or slower than the category average

Agri-Foresight

Future-focused Agribusiness Strategic Readiness

Our Expert

Meet Our Lead Consultants

Experienced leaders with deep expertise in Crop Science, Market Strategy, and Agricultural Business Development across Indonesia & ASEAN.

ADHISUNU HARIMURTI

Research & Product Commercialization Specialist

Adhi has background as Research-Development & Product Introduction in Indonesia and ASEAN in Top#5 multinational players. As being certified with various business skills, he plays a pivotal function in commercializing of high profile New Product Introduction. His interest on listening to the "voice of farmers" also took him as Syndicated Research Head for ASEAN++ in reputable Global market research institution.

IMAN SEGARA

Market Strategy & Geographic Prioritization Expert

Iman owns capability in Marketing and Sales in Crop Protection in Indonesia and ASEAN++, Responsible for commercializing blockbuster brands in Indonesia. Certified in many business skills from prominent institutions, Iman is capable of managing on how to bring the new product "From the Lab-to-The Land". Deep understanding about Indonesia geographic prioritization and how to approach the market.

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